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WE LOOK FORWARD TO

ENGINEERING YOUR GROWTH.

Watch this short video below FIRST, to get started and schedule your onboarding call down below:

A LETTER FROM THE FOUNDER

Welcome to Etho. Let’s get to work.

If you’re reading this, it means you’ve joined one of our programs. Good choice.

Now, let’s make sure you actually get the results you came for.

This onboarding process is built for clarity, speed, and zero confusion.

And trust me, I know I can be complex at times (ha!), so we’ve stripped it down to what actually matters.

Why are we doing this?

The traditional healthcare system is broken.

It’s built for trauma and short-term care.

Gunshot wounds, broken bones, life-threatening infections.

Western medicine shines here.

But chronic disease?

Long-term health optimization? Root-cause care?

They have no answers.

Instead, they hand out band-aids, symptom suppressors, and a lifetime subscription to "managing" your condition.

That’s not healthcare.

That’s sickcare.

And if you haven’t already heard that term a hundred times, you will soon.

Our clients are the ones fixing the "unfixable."

They’re giving people back their health, their time, their lives.

But here’s the problem.

Most of the world doesn’t know they exist.

Even worse, when they do, they don’t understand their value.

That’s where we come in.

Etho is built for holsitic healthcare innovators who refuse to play by broken rules.

We want to create 1 BILLION YEARS of vitality for the world.

We need your help.

Your job is to provide the magic of care.

Our job is to make sure the world believes it.

We do this by turning your business into a category of one.

No more being lumped in with the noise.

No more competing with discount-driven, insurance-based care.

We build systems that attract patients who understand your value so you never have to justify your worth again.

Our process is engineered around six core dials.

Offers so good they can’t ignore you.

Conversion that turns leads into committed patients.

Advertising that eliminates wasted ad spend.

Experience that makes your patient journey seamless.

Talent that helps you hire the right people to scale.

Scale that allows your practice to grow without consuming your life.

Everything we do stacks, creating momentum and removing friction at every step.

Without this, you stay stuck in the grind.

Overworked. Underpaid.

Constantly explaining yourself to patients who don’t get it.

That changes today.

At Etho, we don’t just teach strategies. We build systems that make growth inevitable.

Your future self will thank you.

There’s a quote I love.

"Technology applied with craftsmanship and finesse is indistinguishable from magic."

That’s what we do.

We make the impossible possible.

Now, let’s get to work.

Welcome to Etho.

THE GROWTH PATH AHEAD.

Here is our process to helping you grow. We want you to sprint to launch so we can spend the rest of our time, optimizing and tweaking the system so you have a stable collection of assets that support a predictable machine. It will not be overnight. However, it is proven for even the most challenging to marketplace.

ACCESS PRODUCT & DIGEST WORKFLOW

Your growth process starts now: Take action the moment you're given access, let's lay the foundation for a collaborative and efficient long-term partnership.

We've added you to the following platforms using the email & number you used to book your call with us, (please keep an eye out for confirmation emails):

  • Notion - Partner Nexus

  • Telegram - Private Real-Time Support Channel

OUTCOME

Clarity on how to execute, to find the training material, where to find what you need. Clarity on how we collaborate and communicate to get you the support you need.

GET ONBOARDED & OFFER FOR COLD TRAFFIC

In this onboarding call we will discuss your action plan for reaching your goals. The call will also allow us to set clear performance goals for the program so you know what to expect and what is expected from you in order to be successful.

We need these documents to be completed for us to understand your offer, how it's positioned, and how to create messaging around it. Also, to find opportunities to improve it.

  • Onboarding Brief

  • Foundational Codex

  • Watch Phase I, II & III

  • Offer Rhetoric Document

OUTCOME

To give everyone clarity on the offer, it's positioning in the market, how it's going to be communicated so our messaging can be clear, concise & effective.

BUILD YOUR CONVERSION ECOSYSTEM

Our goal in this stage is to build the assets that drive the machine. That's why we call them "engines".

They are the educational assets that convert attention into revenue. They do the heavy lifting in the acquisition & education process so you don't have to.

The following videos will need to get done in order to get your Conversion Ecosystem build & running.

  • Your Care Model & Philosophy

  • Main Cold Traffic Video Asset

  • Condition-Specific Videos

  • FAQs & Pre-Consult Videos

  • Day 1 & Day 2 Videos

OUTCOME

Create a dependable and predictable machine that will create patients that are pre-educated and pre-sold on what you do and how you can help them.

LAUNCH YOUR ATTRACTION CAMPAIGNS

As a company that is platform-agnostic company...We know how to be effective with all of them.

We will be creating massive split tests and variation to flex today's rules of advertising. "Targeting" isn't a thing anymore, it all comes down to your copywriting and creative variation. All of our processes maximize this marketing environment.

We will want to leverage "patient-funded acquisition" if your practice can support it to mitigate advertising costs.

  • Proven Proprietary Ads Framework

  • Hands Free, Done-For-You Buildout

  • Isolating and Scaling Winning Ad Campaigns

OUTCOME

Create a predictable & consistent flow of leads that convert into starts by focusing on specific niches that have a patients waiting... searching for you.

HERE ARE YOUR IMMEDIATE NEXT STEPS.

DOWNLOAD & CHECK FOR TELEGRAM INVITE

Our main support channel

Most of your support with be done through Telegram Chat. You'll be able to communicate with our team instantly, upload files, get/give feedback and direction.

DOWNLOAD & CHECK FOR A NOTION INVITE

Our main hub for execution

All of our execution, training assets, and documentation will be inside of Notion. Your custom portal: The Nexus - will be specific to you and your growth process. Check EXECUTION Section to learn how to use it properly.

START CONSUMING CURRICULUM & EXECUTE

Create momentum

Get started by going through curriculum and get your onboarding call booked by filling out the associated docs to make it as efficient of a call as possible. Clarity is going to be the key to action.

I just signed up, what do I do first?!

First off, congratulations again! We want to get started right away, so please make sure you’ve gone through this entire page first.

You’re getting access to your client portal (the Nexus), which includes EVERYTHING you’ll need for our journey together, if you haven’t already, as well as your invite to your personal support Telegram channel.

CHECK YOUR EMAIL AND TEXT MESSAGES FOR ACCESS.

Head over to your Nexus and go to your Instruction Manual.

This is the FIRST THING YOU SHOULD DO. Familiarize yourself with the Notion platform and your Nexus.

Who do I reach out to and get support if I need something?

If you need support with anything while you’re here, simply go to your private Telegram channel and do one of the following:

1) Leave a voice note stating your problem/challenge,

2) Record a Loom video showing us your problem/challenge, or

3) Write a brief text stating your problem/challenge.

We’ll ensure that the right person sees it and get you the help you need ASAP. We communicate asynchronously first, minimizing scheduled calls and time-consuming back-and-forth communication. Communication needs to be direct, in real-time, and sent directly to the entire team

What is the "Nexus" and how do I use it?

We've created a helpful tool to make your journey with us smoother. It's like having a personal guide, always there when you need assistance from us, our team, or our program.

Getting where you want isn't easy; it requires effort from both of us. You play a crucial role in this. This tool is your friend, providing clear information and helping you make decisions in real-time.

It keeps you on track and lets you easily share your progress. The tool includes a sprint tracker to accelerate your progress in the first two months!

Plus, the tool comes with a new, easy-to-use interface. It makes finding information effortless, so you can quickly and smoothly access what you need.

Why is the Nexus so critical to my success with our programs?

The Nexus plays a critical role in your success with our programs for several reasons, these being the top four:

Sprint Setting and Tracking: The Nexus facilitates the process of setting clear, achievable steps and enables you to track your progress towards these objectives over time, ensuring completion and enabling course corrections as needed.

Centralized Hub: The Nexus serves as a centralized hub where partners can access all the resources, tools, and support they need throughout their journey. As well as provide us with any necessary assets or data needed. This centralization ensures that clients have easy access to essential information without having to search through multiple platforms or channels.

Feedback Loop: The Nexus establishes a feedback loop between clients and our team, allowing clients to provide input on their experiences, challenges, and suggestions for improvement, which informs ongoing program refinement and optimization efforts.

Where can I find the program curriculum?

The program curriculum can be found inside of your Nexus labeled Curriculum under the Execution section in your nexus.

It will be sectioned off into categories so you easily pick and choose which video you need to digest.

What are we going to cover on our onboarding call?

As you know, there are some docs to be filled out including the Onboarding Brief found in the Foundational Codex of your Nexus. This has to be completed before we can jump on our onboarding call, we cannot stress this enough.

On our call we'll be covering the following:

1) Short term targets

2) Long term targets

3) Communication style

4) Non-monetary expectations

5) Game plan

If we need to work on your offer, messaging, branding - we'll most likely set up another call specifically for those things if we need too! However the curriculum should suffice and get you through any current challenges or bottlenecks.

How long until we are launched?

Our goal is to have you up and running in 30 days. We will be going fast and taking massive action however if you feel that is too fast paced, we can slow it down and aim for 60 days until we're live.

How "fast" we move is entirely up to you and how comfortable you feel taking all the steps to create all the assets.

We understand you want to get up and running as soon as possible but these things needs to be completed with surgical precision.

I know a practitioner who's a good fit to join the Etho team - how do I refer them?

We take great pride in referrals and appreciate every single one that comes our way. Referring someone to us can provide them with access to our specialized expertise, tailored solutions, and personalized support, ultimately empowering them to achieve their goals more effectively and efficiently, like yourself.

If you have someone you think is a great fit simply go to your private Telegram channel and do one of the following:

1) Leave a voice note notifying us of your potential referral, or

2) Write a brief text notifying us of your potential referral

3) Ask about our referral program - for both you and the referee to get credits toward your accounts.

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